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Sales Director - KSA



MASA Trading is one of the largest brand developers and distributors of Consumer Electronics and Home Appliances in the Middle East.
Alongside an ever-expanding local presence, MASA has a global footprint spanning across 40+ countries.


Hiring for the following Vacancy:

  • Position Title: Sales Director – KSA
  • Location: Riyadh, KSA
  • Preferred Experience: 12-15 years of senior sales experience, ideally in air conditioning, home appliances, or related industries

Key Responsibilities:

  • Develop and implement sales strategies to expand brand presence in the KSA air conditioning and home appliances market, driving growth.
  • Achieve and exceed revenue and sales targets through strong leadership and strategic vision.
  • Manage and grow the customer base across channels, building strong relationships with distributors, retailers, key clients, and other stakeholders.
  • Lead contract negotiations and promotions with key customers to ensure long-term partnerships.
  • Monitor market trends and competitors, identifying opportunities to increase market share, and guide the team in execution.
  • Ensure adherence to sales policies, procedures, and quality standards across the organization.
  • Coach, mentor, and develop the sales team, setting KPIs and fostering a high-performance culture.
  • Provide regular performance reports to management with actionable insights for strategic decision-making.
  • Lead cross-functional collaboration to align sales strategies with marketing, product, and operations teams.
  • Foster accountability, driving ownership and results while offering ongoing feedback and support.

Requirements:

  • 12-15 years of senior sales experience, ideally in air conditioning, home appliances, or related industries
  • Strong network in the KSA market, with a proven ability to build and maintain high-level business relationships
  • Proven leadership experience in managing and developing sales teams, driving performance, and fostering a high performance culture
  • Expertise in negotiating with major accounts, distributors, and retailers, with a focus on long-term partnerships
  • In-depth knowledge of the KSA market, competition, and industry trends
  • Exceptional communication, negotiation, and leadership skills, with a track record of motivating teams to exceed targets
  • Results-driven, able to lead by example and work independently to achieve business goals

If you’re a strong fit for the position, we encourage you to apply by submitting your CV and a brief cover letter outlining your experience and how you can contribute to the company growth in KSA.

Send your application to: career@masadubai.com


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